Developing a marketing strategy is essential in digital marketing. It involves creating a plan to achieve specific marketing goals using various online channels and tactics. A well-crafted marketing strategy helps businesses identify their target audience, understand their needs and preferences, and determine the most effective ways to reach and engage with them. It includes elements such as market research, competitor analysis, defining key performance indicators (KPIs), and outlining the tactics and platforms to be used. By having a solid marketing strategy in place, businesses can align their efforts, optimize their resources, and achieve better results in their digital marketing campaigns.